Video marketing grows every year as more and more video-friendly devices become available. The video medium is a fresh opportunity to interact with your audience and builds a unique rapport. If your video goes viral, the benefits can be virtually limitless. But whether your video is destined for Gangnam Style-level fame, or it is just seen by your key customers, you can’t ignore the value of videos for social media.
Here are some basic things to keep in mind:
1. Don’t be shy— If you are not excited about getting in front of the camera it is easy to put off trying out video. Don’t be shy! Pick a topic you know, make a compelling point and make your first few videos short. It doesn’t have to be perfect or complex to be effective. In fact, the simpler the better.
2. Use the talent you have -– Maybe you are not the ideal person to be in front of the camera. You never know who would be the best person to represent your company. It is not necessarily your marketing people or even your CEO. Give several people a chance, experiment with personalities and you might be surprised who is the perfect cheerleader(s) for your brand.
3. Consistent publishing –- Develop a realistic schedule and stick to it. Don’t fret about the quality of your camera or your editing capabilities. The more natural your videos are the more likely they are to connect with people. Start with short, easy videos and produce them on a regular basis. As you get more comfortable with the medium and your content, your videos will likely evolve all on their own.
4. Make sure your videos can be found—SEO is the key! It is essential to understand from the beginning of the process just how to make sure your video will be seen. Use all the opportunities you have to describe or tag your video. Use keyword rich titles and subtitles. This will help the search engines to identify your content. Always provide links back to your site or a call to action to help create traffic. Optimize all the verbiage surrounding or linking to your video. You don’t want all your hard work to go unseen!
With a small investment of time you can reap big rewards if your videos are done right. We can help! Contact us to learn more.