At Bann Business Solutions we “Sell Problems”. Sounds unconventional, but think about – the truth is that many of the companies with whom we do (or have done) business are often not willing to embrace that they even have a problem until they understand that there are solutions different than the status quo. We help identify communication problems and opportunities within an organization’s print, promotional, and marketing services needs.
Our job is to observe and listen. We provide value to our customers by partnering with them to maximize the impact and efficiency of their communications in an economical and timely manner. Through our memberships in the PSDA, ASI and DMA, we are able to access the very best manufacturing partners and other suppliers to provide our customrs with the best and latest solutions for their specific needs. As opposed to a manufacturer selling direct, we are not tied to capital equipment and thus have the flexibility to find the best fit for every unique project.
Print: Our roots are firmly entrenched in print. We still offer every kind of business print imaginable, including: business forms, commercial print, plastic cards, labels, envelopes, brochures, books, business cards, and more. We also provide all the important services wrapped around print, like rush orders, same day delivery, warehousing, fulfillment, design, on-line ordering and proofing, and company stores.
Marketing Service Provider (MSP): As more and more marketing professionals gear their efforts to non-traditional methods of reaching their audience, we have chosen to position ourselves as a Marketing Services Provider rather than just a provider of printing or promotional products. Our job as a MSP is to listen to our customers’ needs, then align ourselves within our network of solution providers to address each customer’s unique situation. We offer solutions that help manage the flow of information across multichannel marketing mediums from strategy and design all the way through to the deliverable. We leverage direct mail, SMS text, email, and social media platforms while also implementing tools like VDP, PURLS, GURLS, QR codes and more. On top of that, we also provide useful, relevant date and analytics on the back end.
Due to our unique distribution business model, we offer not just one solution, but many. Business is about options, and we leverage our experience to help wade through the options to get to the crux of the matter.
We do this by asking quality questions and then listening. Of course we hear the standard “we are happy with our current vendor”, “your price is too high”, “we work with the lowest bidder”, and “your products and services are a commodity”.
“We are happy with our current vendor” – We understand that change is never easy and that the grass is not always greener on the other side. That being said, change is inevitable and we will be there with the right product or service when you are ready!
“Your price is too high”, “We went with the lowest bidder”- Many might say you get what you pay for. However, we believe that oftentimes it is simply a case of not asking the right questions. For example, we had a client that asked for a price on a post card. When we gave it to them, they said we were too expensive. We then went on to explain how we’re adding a PURL to the card which would drive up the cost but would also drive up the response rate. The cost of the card was $500 more. The increased revenue from the campaign was over $50,000.
“Your products are a commodity”- Yes, you can get a business card, post card, or a coffee cup just about anywhere. Your price can vary dramatically based on many things, including timing, economy, quality, even the place of origin. As the example above showed, it is not the product or service itself, but rather the value added by asking the right questions and the analytics on the back end to substantiate that value!
Our sales team has over 100 years of experience to bring to the table. We can help with strategy, design, production, fulfillment, warehousing, and analytics. We also leverage all the experience and capabilities of our many production and service providers as well.
