Kelly Services Books $17 Million in New Business
Kelly Services is one of the top professional staffing firms in the entire United States. They launched their “Step On It” campaign in 2012 with the intention of developing qualified leads in key markets. Kelly enlisted the services of Bann Business Solutions to make and nurture those connections through a systematic, multi-channel, localized marketing strategy – our SMART® Campaign.
- Developed localized industry-specific content for direct mail pieces
- Produced customized email campaigns for each targetted verticle with incentives for prospects to engage
- Identified the most promising targets for Kelly to contact directly
- Aided in Kelly Services booking more than $70 million in new sales opportunities
- Contributed to a significantly higher gross profit margin
“Step On It is changing the way we look at sales. It’s a more targeted approach that helps us build the talent pipeline our markets need, and it creates a foundation to align our sales and recruiting functions.”
–Al Sowers, Vice President of US Operations
Auto Parts Dealer Sees 24x Increase in Sales
When a well recognized automotive parts dealer was experiencing problems with eCommerce growth, they came to us for help. We were tasked with creating a new eCommerce store that was capable of significant growth on top of their already expansive 200,000+ product line. When it came to driving traffic to the new site, there was only one solution: Accelerated Digital Marketing.
- Rebuilt the entire eCommerce store of 200,000+ parts in 75 days
- Grew social media presence by creating and growing a Facebook page to 8,000+ likes with daily engagement
- Achieved consistent #1 search engine ranking on 500+ top parts
- Joined communities and groups in order to draw organic visitors to website straight from blogs and forums
- Reduced overhead by decreasing calls to customer call centers
- A 24x in sales from $4k in February ’13 to almost $100k a month by the end of June!
Only through this unique, integrated and holistic program that Accelerated Digital Marketing can produce, our client’s eCommerce store now has the ability to grow into a legendary brand for unique customers.
“These guys are miracle workers! They found a way to jumpstart our eCommerce in just weeks, increasing our sales beyond our wildest expectations. The end result has been invaluable.”
-Chief Marketing Officer
Local Business Claims 50 Percent of Page 1
Granite State Hearing Center, an Audiology clinic in New Hampshire, recently implemented our local SEO services after hearing how we can help small brick-and-mortar businesses dominate search engines for local search engine optimization. Over the course of 6 months, we implemented over 240 tactics including video marketing, customer reviews, digital asset syndication, business citations, and more with the purpose of occupying multiple listings on the first, second, and third page of the search engine results.
- Implemented over 240 tactics over the course of 6 months
- Created a lasting digital footprint with 12 highly targeted keywords
- 50+ phone calls directly attributed to this campaign
- 50% market share on the first page of Google searches for “hearing aids Manchester NH”
- Improved digital footprint with targeted traffic, increased visibility, heightened brand awareness, and higher conversion rates
- >10x return on their campaign!
Local SEO is becoming increasingly more important to businesses like Granite State as “hyperlocal” activity is occurring online every day with connected mobile devices.
“Bann’s local SEO services greatly increased our online traffic within months by targeting our efforts online. The end result was an enormous increase in monthly new patient traffic.”
-Owner, Granite State Hearing Center