Business Solutions

National Industry Average Click Through Rates

At Bann Business Solutions we are often asked about industry average click through rates. Formerly, click through rates have been the quintessential KPI (key performance indicator) of digital advertising campaigns and the difference between perceived success or failure. In the past, digital marketers have used behavioral and conditional targeting through the use of cookies to predict their ideal demography’s online presence. While this method has been useful in the past, it is also used nefariously at the expense of marketing budgets to defraud companies; an online presence can be easily fabricated to exploit marketing campaigns when users are targeted by cookie data.  So, while a campaign may be performing above or below the national average CTR for its industry, this performance statistic is not the last stop in measuring campaign success.

The goal of digital advertising through ZMOT logic (Zero Moment of Truth) is to gain a customer’s loyalty before they have even entered the market. The push is that a person would be most likely to choose your brand the next time they are in the market, which isn’t traditionally tracked during the life of a campaign. If only there was a way to leverage offline sales data to track the success of an online advertising campaign even after it’s ended… Now there is! Bann Business Solutions working in partnership with El Toro can target households by IP address using offline data as the basis, targets can be traced all the way through to conversion even if the conversion happens offline, because someone who clicked may never convert, and someone who converted may not have clicked.

Bann Business Solutions’ qualification of campaign success is defined through the use of a Match-Back Analysis, which compares post-campaign sales data with the provided list of households or businesses that were provided before the campaign launch for targeting. Similar to a direct mail list, we serve ad impressions to the households we know we can target, and compare those in the list whom we are able to target and those whom we are not able to target. Our technology is proven in the comparison of the targeted audience and the non-targeted customer list. To learn more about our cookie-free Digital New Movers technology, email info@bannbiz.com or call us at (651)224-5135.

Below are the National Industry Average Click through rates according to Rich Media Gallery’s benchmark tool ranging from January 2015 to June 2016.

Pasted-image-at-2016_07_15-03_40-PM

This entry was posted in Business Solutions, Digital New Movers. Bookmark the permalink.

76 Responses to National Industry Average Click Through Rates

  1. order now! says:

    The digital advertising can increase the success of the company in several times. This is dictated by its features. Because of this, your business goes up.

  2. I believe this site holds some very fantastic information for everyone :D. “Experience is not what happens to you it’s what you do with what happens to you.” by Aldous Huxley.

  3. Great, thanks for sharing this blog article.Thanks Again. Awesome.

  4. taxi says:

    Awesome article.Much thanks again. Much obliged.

  5. Great, thanks for sharing this blog post.Much thanks again. Really Great.

  6. Very informative post.Much thanks again.

  7. Enjoyed every bit of your post.Thanks Again. Great.

  8. rotulos says:

    Thanks so much for the post.Much thanks again. Much obliged.

  9. Im grateful for the article.Really thank you! Much obliged.

  10. I appreciate you sharing this article.Thanks Again. Much obliged.

  11. Very informative article.Really thank you! Awesome.

  12. dp vibrator says:

    A big thank you for your blog article.Much thanks again. Want more.

  13. “Thank you for sharing superb informations. Your web site is very cool. I am impressed by the details that you have on this web site. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for more articles. You, my pal, ROCK! I found just the info I already searched all over the place and just could not come across. What an ideal website.”

  14. A big thank you for your post.Really looking forward to read more. Really Great.

  15. anal beads says:

    I loved your article post.Thanks Again. Great.

  16. dildo review says:

    “Wow! This blog looks just like my old one! It’s on a entirely different subject but it has pretty much the same layout and design. Wonderful choice of colors!”

  17. Really informative blog article.Really thank you! Fantastic.

  18. Thanks-a-mundo for the blog.Really thank you! Will read on…

  19. Appreciate you sharing, great blog post. Keep writing.

  20. I really enjoy the post.Really looking forward to read more. Awesome.

  21. Awesome blog. Fantastic.

  22. Vitoria says:

    “I think this is a real great article post.Much thanks again. Want more.”

  23. Very informative article post.Thanks Again. Really Cool.

  24. “Very great post. I just stumbled upon your weblog and wanted to mention that I have really loved browsing your blog posts. In any case I will be subscribing to your rss feed and I am hoping you write again soon!”

  25. Great, thanks for sharing this post. Really Great.

  26. “When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get three emails with the same comment. Is there any way you can remove me from that service? Cheers!”

  27. Thanks so much for the blog.Thanks Again. Great.

  28. Thanks so much for the blog post.Really thank you! Keep writing.

  29. I value the article.Really looking forward to read more. Much obliged.

  30. I truly appreciate this article.Thanks Again. Really Great.

  31. Very good post.Really looking forward to read more. Awesome.

  32. A big thank you for your blog post. Much obliged.

  33. “At this time it appears like BlogEngine is the top blogging platform available right now. (from what I’ve read) Is that what you are using on your blog?”

  34. Thanks for sharing, this is a fantastic blog article.Really looking forward to read more. Great.

  35. reviews says:

    I am so grateful for your article. Will read on…

  36. Major thankies for the blog article.Really looking forward to read more. Great.

  37. Very good article post. Great.

  38. A round of applause for your blog article.Thanks Again. Really Great.

  39. strapless says:

    Thanks so much for the blog post.Much thanks again. Really Cool.

  40. Thank you for your blog.Really looking forward to read more. Keep writing.

  41. I loved your blog article.Really thank you! Will read on…

  42. Wow, great blog article. Cool.

  43. Muchos Gracias for your blog post.Really thank you! Much obliged.

  44. Thanks for the blog.Thanks Again. Fantastic.

  45. I think this is a real great article post.Really looking forward to read more.

  46. adam and eve says:

    I am so grateful for your blog.Really looking forward to read more. Awesome.

  47. +1 217-441-2563 Carpet Cleaning Springfield IL 1101 Kingshighway Springfield, IL 62702

  48. Great post.Thanks Again. Really Cool.

  49. Fantastic post.Really thank you! Keep writing.

  50. Gordon Tang says:

    I think this is a real great blog.Really looking forward to read more. Really Great.

  51. Gordon Tang says:

    Great, thanks for sharing this article.Really thank you! Keep writing.

  52. Very good post. Keep writing.

  53. Great, thanks for sharing this blog.Much thanks again.

  54. I like this weblog very much, Its a very nice spot to read and get information. “Famous remarks are very seldom quoted correctly.” by Simeon Strunsky.

  55. “My brother suggested I might like this website. He was entirely right. This post actually made my day. You can not imagine just how much time I had spent for this info! Thanks!”

  56. I really like and appreciate your blog.Much thanks again. Cool.

  57. I truly appreciate this post.Thanks Again. Really Cool.

  58. Im obliged for the article.Really thank you! Great.

  59. Hey, thanks for the blog.Much thanks again. Fantastic.

  60. “I am continuously browsing online for articles that can assist me. Thx!”

  61. “I have been exploring for a little for any high quality articles or blog posts on this sort of area. Exploring in Yahoo I at last stumbled upon this site. Reading this information So i am happy to convey that I have a very good uncanny feeling I discovered exactly what I needed. I most certainly will make certain to don’t forget this site and give it a glance regularly.”

  62. Very good blog article. Will read on…

  63. “Very neat post.Thanks Again. Cool.”

  64. “The traders is going to be provided the chance to trade the very best commodities on earth.”

  65. “Hello! I know this is kinda off topic however , I’d figured I’d ask. Would you be interested in exchanging links or maybe guest writing a blog post or vice-versa? My website goes over a lot of the same subjects as yours and I believe we could greatly benefit from each other. If you might be interested feel free to send me an email. I look forward to hearing from you! Terrific blog by the way!”

  66. Hey, thanks for the post.Much thanks again. Cool.

  67. I truly appreciate this blog.Thanks Again. Awesome.

  68. I truly appreciate this article post.Really thank you! Fantastic.

  69. I really like and appreciate your blog article.Really looking forward to read more. Want more.

  70. I just updated my site with a new list. I hope you all are having a great week.

  71. “Fantastic article.Really looking forward to read more. Keep writing.”

  72. Really enjoyed this blog.Really looking forward to read more. Keep writing.

  73. “I value the blog. Much obliged.”

  74. “Hi! I simply would like to give you a big thumbs up for your excellent information you’ve got right here on this post. I will be returning to your site for more soon.”

  75. dildo says:

    I cannot thank you enough for the article post.Really thank you! Will read on…

Leave a Reply

Your email address will not be published. Required fields are marked *