Marketers are challenged as never before by the emergence of the mobile consumer who relies so heavily on their mobile phones for communication, information and entertainment. Traditional advertising channels are ineffective to this group, so how does one reach this new emerging consumer?
Recent advances in technology are bringing 2 dimensional bar codes into the marketer’s arena via special tags that can be scanned by application enabled cell phones. A QR code is a 2D bar code that, when scanned, may take the viewer to a phone number, a text message, a video, or a landing page on the internet. The ramifications of this are HUGE and the possibilities are limited only by one’s imagination. QR codes can be placed on items ranging from printed materials to t-shirts, signs and even buildings. In each case the message can be controlled, measured and even interactive!
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