Through the years we have seen many changes. We have been around long enough to remember when sales revolved around personal visits, phone calls, and occasionally direct mail. Today most businesses need to add email, mobile, and now social media to the mix. This is what is called Cross Media Marketing.
In the past, marketing was a push event where the business controlled what and to whom information was shared with. Today it is a pull event, and if you want your information in the hands of interested buyers, you better be in the places they are pulling from.
We have positioned ourselves as professional Marketing Service Providers (MSP). Our unique business model allows us to bring best in class ideas and solutions to your marketing desk.
Marketing Challenges:
- Smaller marketing budgets
- Fewer support staff
- Reduced customer loyalty
- Reduced effectiveness of traditional mass media
- Confusion as to how to reach new consumers
- Need help managing & applying CRM data and analytics
It’s no wonder that Chief Marketing Officers (CMOs) lose sleep at night! The challenges associated with reaching new customers and developing deeper relationships with existing customers have never been greater. This is where a Marketing Services Provider (MSP) can be invaluable to your organization. We “put it all together” so that you can focus on your business while experts handle the details and infrastructure of your campaigns.
Any successful cross-media campaign must keep in mind that your focus should always target the unique wants and needs of your target audience. Your goal is to enhance RELATIONSHIPS such that there is trust and value in your proposition. Each of the items discussed on this site offer powerful tools that, when linked together, can create ongoing relationships that will strengthen any brand.
TEST – MEASURE – MODIFY
Putting It All Together:
Technology Platforms, Marketing and Production Services … we bring them all together for you. Bann Business Solutions specializes in high-response technologies such as variable data printing, PURL campaigns, QR Codes, GURL/Opt-In landing pages, mobile marketing, social media and other cross media data driven campaigns. Our 6-Point approach allows you to target your audience with relevant messages and measurable results. We manage the details with professional programmers, designers, and project management so that you can manage your core business undistracted. Leave the details associated with infrastructure and technology to us while you measure the results we deliver. Just as you want long term relationships with your clients, we want the same with you. Our campaigns are measureable and designed to provide valuable data to enhance and improve your ability to strengthen relationships for years to come. There is no better time than NOW to learn more and reap the rewards of integrated marketing services available today at Bann Business Solutions!
