Did you know that executives from all 500 Fortune companies have profiles? LinkedIn in such a powerful tool for businesses of all sizes. Many small business owners are hesitant to get on LinkedIn because they don’t see the value in it or they don’t have the resources. The truth is that if you are a business, no matter the size, you should be on LinkedIn because it creates opportunities to be a leading voice in the community, meet potential clients, and industry leaders. The best part is that it’s free and very easy to set up. Below are some very helpful tips for businesses on LinkedIn.
Are you linked in?
- Fill out your information completely. This will make your profile look more credible and people are more likely to trust your company.
- Use the different applications to import your blogs and other social platforms that your company uses. This will help drive traffic to your blog and website.
- Ask and answer questions in the Answers and Questions. Get involved! The biggest mistake a company can make is so to create a profile and then just let it sit there. You need to listen to what conversations are going on, see what relates to your business, and then make comments.
- Join industry groups and alumni groups to grow your network as much as possible. This will help expand your web growth.
- Start and manage a group or fan page for your product, brand or business. This will help show you are a leader and build credibility.
- Share useful articles and information.
- Set up your profile so you get email notifications when you receive new messages so you can respond in a timely manner.
- List your newsletter subscription information. Make it easier for people to attain information about your company. The less steps the better.
- Find experts in your field and invite them as a guest blogger on your blog or speaker at your event.
- Post deals and events going on. Give people a reason to connect with your company profile.
As you can read from the list above LinkedIn can be very time consuming, but don’t let that scare you away. Dedicate about 30 to 40 minutes to LinkedIn every day or every other day. Pick different things to focus on each day, such as, one day read discussions and comments and the next day work on finding industry connections. LinkedIn or any other social platform can become very overwhelming if you don’t keep it maintained. They key is to be consistent and break the task up. This will keep you or the person working on the account from burning out and keep you connected. Does your company have a LinkedIn profile?
