Quick Response codes also known as QR Codes have gained popularity very quickly. QR codes provide relevant information to consumers immediately, so they are definitely on the rise. Companies are finding very creative ways to integrate them into their marketing campaigns each day. Some common places businesses are now using QR codes are business cards, billboards, nametags, and press releases. Did you know that when you sign your company up with Google Places they will give you a decal with a QR Code for your company website? Make sure that all your contact information is correct and that the QR code links to the page with the most relevant information about your company. Below is a list of best practices for using QR codes, so that you can develop an intelligent marketing campaign integrated with QR codes:
Best QR Code Practices
- Make sure that your QR code is large enough to scan. The minimum size should be 1.25″ by 1.25.” The whole point is to make it easy for consumers to get relevant information instantaneously. If they have trouble scanning the code, you will probably lose them.
- Make sure the QR code is located where people can easily scan it. The more the consumer has to do the more likely you are to lose them.
- Use a URL shortener so that the barcode is easier to read and it doesn’t look as cluttered. There are plenty of websites available to shorten URL’s such as bit.ly, goo.gl, and tinyurl.com.
- Stay within the border. Make sure that you don’t have images overlapping the white border of the QR code or else it will not read properly. Have a few people test it out to make sure it works correctly
- Make it clear why people should scan the code. Are you directing them to your website or are you wanting them to purchase tickets?
- Don’t assume everyone has the capabilities to scan the code. Provide a URL below the code, so people can either manually type it in to their device or write it down for later.
- Make the page that the QR code links to memorable. This will encourage engagement and increase word of mouth advertising for the page.
- Determine why you are using the QR code and make sure it fits within the marketing campaign that you have in place.
- Don’t use the QR code to say something twice. Use it to get consumers to engage on the next level whether it’s filling out information on the website or making a purchase.
- Make sure that you have a system in place to track how successful the QR code is so that you can plan accordingly in the future.
Using the practices above will help you develop a strong marketing campaign using QR codes. Has your company used QR codes in a marketing strategy?
